Made in Portugal with a Luso-Brazilian soul
Established - 2020
OUR BRAND is a Portuguese label with a Luso-Brazilian soul, founded in Lisbon by Bianca — a Brazilian lawyer turned fashion designer, who created Our Brand in 2020 as a reconnection with the artist she had always been.
In 2022, her sister Marcela joined the journey, strengthening the creative team and bringing even more feminine sensibility to the project — a family business at heart.
Infused with a Latin spirit, a deep love for summer, and nostalgic memories shared between two sisters, the brand’s identity is marked by its exclusive prints, born from Bianca’s hand-painted botanical watercolors.
From Lisbon to São Paulo, we continue to share fashion, art, and femininity with lightness — connecting cultures and inspiring women to dress their essence with authenticity.
Finding herself
The brand was born as a journey of self-discovery for Bianca — an embrace of her inner child and a recognition of herself as an artist.
This awakening came after initially pursuing a more conventional path in law, driven by the desire to make her parents proud with the “right” choice of financial stability.
Eventually, the brand emerged as a way to break free from her daily life as a lawyer — a life that no longer brought her joy.
Over time, Bianca realized how deeply the brand was intertwined with her own personal growth; each creation reflected her inner evolution.
She came to understand that Our Brand is a tool for expression — a channel to connect with her higher self, and an invitation for other women to do the same. It inspires confident, expressive women who aren’t afraid to stand out, to embrace their individuality and wear their essence proudly.
